For creators
Management that strengthens your profile instead of smoothing it out.
Positioning, partnerships and business development with room for the person behind the content.
- Personal representation
- Fair partnerships
- Planned development
Creator Management · Indie Game Launch Marketing
Build creator careers for the long term. Launch indie games with purpose.
Secret Unicorn combines personal creator representation with positioning, games PR and creator relations – through clearly separated, transparent mandates.
Two paths
Personal support. Clearly defined mandates.
Creators and studios need different structures. We keep both mandates independent while holding the work to the same standard.
For studios & publishers
Launch communications that serve the game.
Games PR, creator relations and focused launch narratives for indie teams with limited resources.
- Positioning & PR
- Creator relations
- Launch planning
How we work
Understand first. Sharpen the direction. Execute with focus.
01
Understand
Map the goals, starting point, constraints and existing signals together.
02
Sharpen
Define the profile, messages, priorities and a realistic next step.
03
Execute
Choose partners, media, formats and actions that genuinely fit the mandate.
Clear interests
No hidden double role.
When creator representation and game marketing intersect, the mandate, compensation and potential conflicts are disclosed in advance. No double mandate without consent.
Separate mandates
Responsibilities, confidential information and decision paths remain clearly separated.
Traceable selection
Existing relationships never replace fit. Selection criteria and sources of compensation are transparent.
What would you like to make possible?
A first conversation is enough to see whether goal, timing and collaboration align.