Positioning & narrative
Express the idea so media, creators and players can understand it quickly.
- Audience & core message
- Pitch & press kit
- Store and launch copy
For indie studios & publishers
A strong game deserves a launch that fits.
We turn what makes a game distinctive into a clear story, relevant media outreach and creator relations focused on the markets and moments that matter.
Launch communications
Not noise for noise’s sake.
Games PR
Reach the right media with the right material at the right time.
- Media strategy
- Pitches & follow-up
- Review and embargo planning
Creator relations
Select creators by genuine topic, format and community fit.
- Research & matching
- Clear seeding/paid split
- Briefing & support
The right moment
The earlier the direction is clear, the better.
Starting four to six months before release is ideal. Individual launch phases can still work when the build, store page, timing and responsibilities are reliable.
A playable build
The demo or build needs to communicate the game reliably.
A realistic release window
Platforms, markets and possible delays are planned openly.
Clear decisions
A dedicated contact can steer approvals and priorities quickly.
Fit & no-fit
Focus is part of the strategy.
Likely a good fit
You have a distinctive game, are open to prioritisation and want PR, creators and community to work together.
Probably not the right fit
You expect guaranteed coverage, guaranteed wishlists or mass outreach shortly before release.
Before a project starts
Frequently asked questions
What is included in the budget?
Agency fees, third-party costs and creator media budgets are shown separately. There is no hidden double compensation.
Are posts or coverage guaranteed?
No. Editorial coverage and organic creator activity remain independent decisions.
How is performance evaluated?
Relevant signals, data sources and the limits of attribution are agreed before the work begins.
Where is your launch today?
A store link, build status, platforms and release window are enough for an initial assessment.